Romy Kraus

Ruinart supports United Hearts

As the first established champagne maison in existence, Ruinart is synonymous with the French art de vivre and elegance.

Ruinart is the oldest established Champagne house, exclusively producing champagne since 1729. Founded by Nicolas Ruinart in the Champagne region in the city of Reims, the house is today owned by LVMH Moët Hennessy Louis Vuitton SA.

An entrepreneur, Nicolas Ruinart realized the ambitions of his uncle, Dom Thierry Ruinart: to make Ruinart an authentic Champagne house. In the period immediately following the 1728 edict of Louis XV, which authorized the transport of wine in bottles, the house was established. Prior to this edict, wine could only be transported in barrels, which made it impossible to send Champagne to distant markets, and confined consumption primarily to its area of production.

Nicolas Ruinart founded the House of Ruinart on 1 September 1729. The first delivery of “wine with bubbles” went out in January 1730. At first the sparkling wine was a business gift for cloth purchasers, as Dom Ruinart’s brother was a cloth merchant, but six years later Maison Ruinart terminated its cloth selling activities due to success in the Champagne business. Since then, the Maison has kept the standards of excellence of its founders.

Ruinart has had a long-standing relationship with the Arts. In 1895, Andre Ruinart asked Czech artist Alphonse Mucha to illustrate a poster of Ruinart. Today the brand is still closely involved with contemporary art and plays a role in numerous international events including ARCO, the Foire de Bale, the Carre Rive Gauche, London Design, and Miami Art Basel.

India Mahdavi created the “Champagne Spoon” bottle stopper in 2006, Christian Biecher, created the “Flower” bottle stopper in 2007, Patricia Urqiola, designed the “Fil d’Or” bottle stopper in 2010 and Maarten Baas, named “Designer of the Year” at Art Basel Miami 2009, created the “Bouquet de Champagne” in 2008 and the “Melting” ice bucket in 2010.

christian.reich@rainbow-unicorn.com

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